For many years Decathlon has been achieving more and more success all over the world. From the beginning, the aim of the brand has been focused on the idea that sport can be for everyone. This is the reason why the slogan is: “El deporte más grande del mundo” (“The biggest sport of the world”).
Due to the different brands and to their clear visual identities, the aim -throughout Zoom Agency- was to give to Decathlon a diversified image. However, at the same time, this image would need to maintain its coherence and all its values.
Every month a new project to help the offline campaigns.
Focus on products with a great people stories.